Why Brand Consulting Matters More Than Ever
Title: Why Brand Consulting Matters More Than Ever (And Why I Do It Differently) Hey there! I’m Aadhin — a freelance digital marketer and best brand consultant based in Calicut , Kerala. I help businesses figure out who they are , what they should say , and how they should show up online . Sounds simple, right? It’s not. Here’s the thing. Most people think brand consulting is just about logos, colors, or choosing a fancy tagline. That’s part of it, sure. But real brand consulting goes deeper. It’s about building an identity that connects with people, earns trust, and drives results — especially in a world where attention spans are shrinking, and competition is growing like crazy. So… What Exactly Is Brand Consulting? In simple words: brand consulting is the process of helping businesses create, define, and communicate their brand in the best possible way. It includes everything from tone of voice, visuals, and strategy to positioning and customer experience. Let me give yo...